Operations consulting for independent gyms

Your gym runs on you. Let's make it run on systems.

I help independent gym owners doing $500K to $3M a year build the processes, staff structure, and numbers that let the business grow without everything going through them. I'm an operator who builds the systems with you, not another program selling marketing.

Book a free 30-min call See how I help

25,000sq ft facility run

7-figureP&L managed

3 yrsRunning full operations

Sound familiar?

Busy floor. Thin margins. No time off.

Most gyms don't have a demand problem. They have an operations problem: the way things get done lives in the owner's head, so growth means more chaos instead of more profit.

Every question comes to you.Staff can't solve problems without calling the owner, so you never really leave.
Members quietly cancel.No one notices a member drifting until the cancellation email shows up.
Hiring is a scramble.Turnover is high, onboarding is "shadow someone," and quality depends on who's on shift.
The numbers come too late.You find out a month was bad after it's over, with no clear idea why.

Services

Three ways to work together

Start with a clear picture of where the business is leaking time and money, then build the fixes, or bring me in to run them with your team.

Start here · 2 weeks · from $1,500

Operations Audit

A full review of how your facility runs today, with a prioritized fix list.

P&L and labor cost review
Member journey, join to cancel
Staff roles, schedules, and gaps

Best for: owners who know something's off but not where to start.

Most popular · 60–90 days · from $6,000

Systems Build

We write and install the playbooks your team runs every day.

SOPs for front desk, sales, and cleaning
Hiring, onboarding, and training plans
Weekly KPI dashboard and meeting rhythm

Best for: growing gyms ready to stop running on memory.

Ongoing · from $2,500/mo

Fractional COO

Senior operations leadership a few days a month, without a full-time salary.

Manager coaching and accountability
Monthly numbers review
Support opening a new location

Best for: multi-location or scaling owners.

P&L & budgetingMember retentionFront desk SOPsRecruiting & hiringStaff trainingCustomer experienceMarketing & lead follow-upKPI dashboards

About · Juan Armando, founder

I've run the whole building.

For the last three years I ran the full operations of a 25,000 square foot fitness facility. That meant owning a seven-figure P&L, the staff, the member experience, recruiting, marketing, and every operational detail in between.

I'm not a theory consultant. I've opened the doors at 5:30 AM, covered the front desk, fixed the schedule when two people called out, and sat with the numbers at month end. Now I help other owners build the systems I wish I'd had on day one.

Facility size: 25,000 sq ft
Annual P&L: Seven figures
Scope: Full operations
Teams led: Front desk, coaches, sales

How it works

From first call to a business that runs without you

1Week 0

Free call

30 minutes on where your gym is and where you want it to be. No pitch if it's not a fit.

2Weeks 1–2

Audit

I review your numbers, walk the floor, and talk to your team. You get a clear, ranked plan.

3Weeks 3–10

Build

We put the SOPs, roles, and dashboards in place and train your staff to run them.

4Ongoing

Hand off

Your managers own the system. I stay on for check-ins as long as it's useful.

Let's talk

Get your time back. Book a free call.

Tell me about your gym, what's working, and what's keeping you up at night. You'll leave the call with at least one thing you can fix this week.

Book a free 30-min call Start with an audit

On the call we'll cover

Your biggest operational headache right now
A quick look at retention, staffing, and margins
Whether an audit, a build, or neither makes sense

Prefer email? juan@gymbackbone.com